Survey #5: Economic Downturn & Values (n=406)

This survey probes deeper into perceptions of the economic decline and views of consumption. Extending values surveying, two ‘values’ instruments draw from Yale Cultural cognition Project and Moral Foundations theory of the Jonathan Haidt’s Moral Dimensions. Survey fielded for 11 days, completed April 22, 2009. Continued testing of consumption issues included more oppositional statements and countervailing rationales to dislodge respondents from disposition to consume less. Findings showed continued strong disposition to consume less, broadened data of personal views of consumption and role in larger society, and relationships of these views to social values.

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