Appendix A:   Topline Response -- PolicyInteractive Poll Conducted April 10 – 20, 2009, interviewing 406 Oregonians using random selected telephone numbers.  Gender, age and geographic representativeness was accounted for.   
   
D2 Gender [Operator judgment or ask if necessary]	
		Frequency	Percent	
Valid	1 Female	219	53.9	
	2 Male	187	46.1	
	Total	406	100.0	

A1 Now, Generally speaking, would you say that things in Oregon are headed in the right direction or would you say that they’re on the wrong track?	
		Frequency	Percent	
Valid	1 Right direction	113	27.8	
	2 Wrong track	223	54.9	
	3 Don't know	61	15.0	
	8	9	2.2	
	Total	406	100.0	

PI1 I’m going to read some statements about things people value differently and I’d like you to tell me your own level of agreement for each statement, if you Strongly disagree, Moderately Disagree, Moderately Agree, or Strongly Agree. [rotate next 4 items]
PI1 Our leaders should do everything they can to stimulate the economy.	
		Frequency	Percent	
Valid	1 Strongly disagree	42	10.3	
	2 Disagree	45	11.1	
	3 Agree	130	32.0	
	4 Strongly agree	176	43.3	
	8	13	3.2	
	Total	406	100.0	

PI2 This economic downturn may be just what we need to reorder our values.	
		Frequency	Percent	
Valid	1 Strongly disagree	71	17.5	
	2 Disagree	55	13.5	
	3 Agree	149	36.7	
	4 Strongly agree	116	28.6	
	8	15	3.7	
	Total	406	100.0	

PI3 We need to buy goods for the good of the economy	
		Frequency	Percent	
Valid	1 Strongly disagree	45	11.1	
	2 Disagree	68	16.7	
	3 Agree	174	42.9	
	4 Strongly agree	106	26.1	
	8	13	3.2	
	Total	406	100.0	

PI4 Our country would be a better place if we all consumed less.	
		Frequency	Percent	
Valid	1 Strongly disagree	33	8.1	
	2 Disagree	53	13.1	
	3 Agree	125	30.8	
	4 Strongly agree	178	43.8	
	8	17	4.2	
	Total	406	100.0	

E3 Consumption Set - Asked of all respondents who agreed “our country better off if we all consumed less. (303 respondents or 74.6%)

E3A By how much do you feel our country should ideally reduce consumption, percentage wise, to be a better place?	
		Frequency	Percent	
Valid	1 < 10%	53	13.1	
	2 10-25%	118	29.1	
	3 25-50%	84	20.7	
	4 > 50%	19	4.7	
	8	29	7.1	
	Total	303	74.6	
Missing	System	103	25.4	
Total	406	100.0	

E3B What is the most you could reuce your own consumption?
		Frequency	Percent	
Valid	1 < 10%	63	15.5	
	2 10-25%	81	20.0	
	3 25-50%	32	7.9	
	4 > 50%	9	2.2	
	5 About right	110	27.1	
	6	4	1.0	
	8	4	1.0	
	Total	303	74.6	
Missing	System	103	25.4	
Total	406	100.0	

E3C How many miles per day do you drive, on average
		Frequency	Percent	
Valid	1 - zero	45	11.1	
	2 < 10	120	29.6	
	3 10-25	74	18.2	
	4 > 25	60	14.8	
	8	4	1.0	
	Total	303	74.6	
Missing	System	103	25.4	
Total	406	100.0	

E3D How many people live in your house?	
		Frequency	Percent	
Valid5	1 - 1	66	16.3	
	2 - 2	134	33.0	
	3 - 3	42	10.3	
	4 - 4	40	9.9	
	– 5 or >	21	5.2	
	Total	303	74.6	
Missing	System	103	25.4	
Total	406	100.0	

E3E About how large is your residence, would you estimate, in total square feet?  [read choice 1 & 2]	
		Frequency	Percent	
Valid	1 < 2500 SF	245	60.3	
	2 > 2500 SF	54	13.3	
	8	4	1.0	
	Total	303	74.6	
Missing	System	103	25.4	
Total	406	100.0	

E9 You may have heard that Oregon’s government is experiencing a four billion dollar revenue shortage to support public services.  Furthermore, Oregon is one of only five states in the nation that DOES NOT HAVE a SALES TAX.  If a SALES TAX were designed to be fair to low income people by exempting thoe items which are basic necessities like food and shelter, which of these three statements do you agree with more [roatate statements] – 1. I might vote for a sales tax; 2. I am undecided about a state sales tax; 3. I would probably vote against a state sales tax.    	
		Frequency	Percent	
Valid	1 Might vote for	121	29.8	
	2 Undecided	58	14.3	
	3 Probably opposed	219	53.9	
	4	7	1.7	
	8	1	.2	
	Total	406	100.0	

E10 SET:   “In addressing consumption and waste, some economists think we should tax and certain types of consumption but not basic necessities.  From a list of possible items, please tell me if you strongly support, support, oppose or strongly oppose a CONSUMPTION TAX on these items: [rotate items] [prompt if R struggles with amount of tax:  “the research is interested if you agree or disagree with the idea of the tax, not the specific amount”.   Most E10 items are split samples, variance in MOE.  

E10Aa   A luxury tax on homes larger than 2500 square feet or costing more than $300,000. 	
		Frequency	Valid Percent	
Valid	1 Strongly support	31	14.2	
	2 Support	45	20.5	
	3 Oppose	65	29.7	
	4 Strongly oppose	71	32.4	
	8	7	3.2	
	Total	219	100	
Missing	System	187		
Total	406		

E10Ab A luxury tax on  homes larger than 5000 square feet or costing more than $500,000.	
		Frequency	Valid Percent	
 Valid	1 Strongly support	41	21.9	
	2 Support	45	24.1	
	3 Oppose	52	27.8	
	4 Strongly oppose	41	21.9	
	8	8	4.3	
	Total	187	100	
Missing	System	219		
Total	406		

E10Ba  A carbon emission fee on motor fuels, like 10 cents per gallon, to be use for statewide energy efficiency investments.	
		Frequency	Percent	
Valid	1 Strongly support	29	13.2	
	2 Support	47	21.5	
	3 Oppose	65	29.7	
	4 Strongly oppose	73	33.3	
	8	5	2.3	
	Total	219	100.0	
Missing	System	187		
Total	406		

E10Bb A government program to stabilize energy prices by taxing energy when prices are low to raise funds to help people with conservation investments.   	
		Frequency	Valid Percent	
Valid	1 Strongly support	21	11.2	
	2 Support	42	22.5	
	3 Oppose	63	33.7	
	4 Strongly oppose	39	29.9	
	8	22	11.8	
	Total	187	100.0	
Missing	System	219		
Total	406		

E10C  A 5% luxury tax on private yachts, airplanes and motor-homes.	
		Frequency	Percent	
Valid	1 Strongly support	135	33.3	
	2 Support	113	27.8	
	3 Oppose	77	19.0	
	4 Strongly oppose	69	17.0	
	8	12	3.0	
	Total	406	100.0	

E10Da An energy fee on dwellings which use more than one hundred dollars of energy per month, equivalent to one cent per kilowatt hour.	
		Frequency	Valid Percent	
Valid	1 Strongly support	13	5.9	
	2 Support	42	19.2	
	3 Oppose	65	29.7	
	4 Strongly oppose	90	41.1	
	8	9	4.1	
	Total	219	100.0	
Missing	System	187		
Total	406		

E10Db Require utilities to have inverted rate structures, so that people who use less energy gain lower electric rates than those who use lots of energy, to encourage conservation.	
		Frequency	Valid Percent	
Valid	1 Strongly support	67	37.6	
	2 Support	69	38.8	
	3 Oppose	24	13.5	
	4 Strongly oppose	11	6.2	
	8	7	3.9	
	Total	178	100.0	
Missing	System	228		
Total	406		

E10Ea  A mulit-home luxury fee assessed on more than one personal residence.	
		Frequency	Valid Percent	
Valid	1 Strongly support	42	19.2	
	2 Support	50	22.8	
	3 Oppose	66	30.1	
	4 Strongly oppose	56	25.6	
	8	5	2.3	
	Total	219	100.0	
Missing	System	187		
Total	406		

E10Eb Make energy efficiency standards on new homes and buildings stricter than they are now.	
		Frequency	Valid Percent	
Valid	1 Strongly support	65	34.8	
	2 Support	76	40.6	
	3 Oppose	26	13.9	
	4 Strongly oppose	8	4.3	
	8	12	6.4	
	Total	187	100.0	
Missing	System	219		
Total	406		

E10Fa  A $1000 new vehicle tax on cars that get less than 25 miles per gallon E.P.A.	
		Frequency	Valid Percent	
Valid	1 Strongly support	34	15.5	
	2 Support	45	20.5	
	3 Oppose	66	30.1	
	4 Strongly oppose	70	32.0	
	8	4	1.8	
	Total	219	100.0	
Total	406		

E10Fb Make fuel efficiency standards for cars as strict as those in Europe.	
		Frequency	Valid Percent	
Valid	1 Strongly support	56	29.9	
	2 Support	51	27.3	
	3 Oppose	30	16.0	
	4 Strongly oppose	20	10.7	
	8	30	16.0	
	Total	187	100.0	
Missing	System	219		
Total	406		

E10G A carbon emission tax on airplane travel of something like a penny per mile.	
		Frequency	Valid Percent	
Valid	1 Strongly support	21	9.6	
	2 Support	61	27.9	
	3 Oppose	75	34.2	
	4 Strongly oppose	53	24.2	
	8	9	4.1	
	Total	219	100.0	
Missing	System	187		
Total	406		

Now I have some questions about climate change, which some people call global warming.   

CC1 One hundred years from now, when historians write about this era, which of these two issues do you think will be most prominently covered [rotate] 1. How our leaders handled this current economic downturn; or 2. How our leaders responded to global climate change?	
		Frequency	Percent	
Valid	1 Economic downturn	193	47.5	
	2 Global climate change	182	44.8	
	3 (vol) neither	12	3.0	
	8 (vol) DK/NA	19	4.7	
	Total	406	100.0	

CC2t (split a) If you were to change your lifestyle to reduce your personal contribution to global warming, how do you think it would affect your quality of life?	
		Frequency	Percent	Valid Percent	
Valid	1 Improve quality a lot	13	3.2	6.4	
	2 Improve quality a little	45	11.1	22.2	
	3 No impact on quality	92	22.7	45.3	
	4 Decrease quality a little	38	9.4	18.7	
	5 Decrease quality  a lot	10	2.5	4.9	
	6 (vol) DK	5	1.2	2.5	
	Total	203	50.0	100.0	
Missing	System	203	50.0		
Total	406	100.0		

CC2 (split B) If you were to change your lifestyle to reduce your personal consumption level, how do you think it would affect your quality of life?	
		Frequency	Percent	Valid Percent	
Valid	1 Improve a lot	19	4.7	9.4	
	2 Improve a little	35	8.6	17.2	
	3 No impact	82	20.2	40.4	
	4 Decrease a little	43	10.6	21.2	
	5 Decrease a lot	16	3.9	7.9	
	6 (vol) DK	6	1.5	3.0	
	8 (vol) Refused	2	.5	1.0	
	Total	203	50.0	100.0	
Missing	System	203	50.0		
Total	406	100.0		

[K Values Set introduction]   Now I’m going to read some statements about things people value differenty and I’d like you to tell me your own level of agreement for each statement, if you strongly disagree, disagree, agree or strongly agree.   [rotate next 6 items]

IINTRSTS Government interferes far too much in our everyday lives	
		Frequency	Percent	
Valid	1 Strongly disagree	24	5.9	
	2 Moderately disagree	119	29.3	
	3 Moderately agree	108	26.6	
	4 Strongly agree	138	34.0	
	5 ( In between)	9	2.2	
	8 (Don't know/refused)	8	2.0	
	Total	406	100.0	

SHARM Sometimes government needs to make laws that keep people from hurting themselves	
		Frequency	Percent	
Valid	1 Strongly disagree	64	15.8	
	2 Moderately disagree	95	23.4	
	3 Moderately agree	172	42.4	
	4 Strongly agree	57	14.0	
	5 In between	7	1.7	
	8 Don't know/refused	11	2.7	
	Total	406	100.0	

IPROTECT It's not government's business to try to protect people from themselves	
		Frequency	Percent	
Valid	1 Strongly disagree	21	5.2	
	2 Moderately disagree	105	25.9	
	3 Moderately agree	147	36.2	
	4 Strongly agree	109	26.8	
	5 In between	9	2.2	
	8 Don't know/refused	15	3.7	
	Total	406	100.0	

IPRIVACY The government should stop telling peple how to live their lives	
		Frequency	Percent	
Valid	1 Strongly disagree	22	5.4	
	2 Moderately disagree	71	17.5	
	3 Moderately agree	144	35.5	
	4 Strongly agree	152	37.4	
	5 In between	5	1.2	
	8 Don't know/refused	12	3.0	
	Total	406	100.0	

SPROTECT Government should do more to advance society goals, even if it limits freedom and choices of individuals	
		Frequency	Percent	
Valid	1 Strongly disagree	162	39.9	
	2 Moderately disagree	149	36.7	
	3 Moderately agree	66	16.3	
	4 Strongly agree	10	2.5	
	5 In between	5	1.2	
	8 Don't know/refused	14	3.4	
	Total	406	100.0	

SLIMCHOI Government should put limits on the choices individuals can make so they don’t get in the way of what’s good for society.	
		Frequency	Percent	
Valid	1 Strongly disagree	168	41.4	
	2 Moderately disagree	148	36.5	
	3 Moderately agree	58	14.3	
	4 Strongly agree	12	3.0	
	5 In between	5	1.2	
	8 Don't know/refused	15	3.7	
	Total	406	100.0	

 [Rotate next 6 items]

HEQUAL We've gone too far in pushing equal rights in this country	
		Frequency	Percent	
Valid	1 Strongly disagree	89	21.9	
	2 Moderately disagree	155	38.2	
	3 Moderately agree	86	21.2	
	4 Strongly agree	64	15.8	
	5 In between	3	.7	
	8 Don't know/refused	9	2.2	
	Total	406	100.0	

EWEALTH Society is better off if distribution of wealth was more equal	
		Frequency	Percent	
Valid	1 Strongly disagree	63	15.5	
	2 Moderately disagree	92	22.7	
	3 Moderately agree	151	37.2	
	4 Strongly agree	79	19.5	
	5 In between	5	1.2	
	8 Don't know/refused	16	3.9	
	Total	406	100.0	

ERADEQ Need to dramatically reduce inequalities between rich/poor, whites/blacks, men/women	
		Frequency	Percent	
Valid	1 Strongly disagree	60	14.8	
	2 Moderately disagree	83	20.4	
	3 Moderately agree	146	36.0	
	4 Strongly agree	81	20.0	
	5 In between	8	2.0	
	8 Don't know/refused	28	6.9	
	Total	406	100.0	

DISCR Discrimination against minorities is still very serious problem in our society	
		Frequency	Percent	
Valid	1 Strongly disagree	30	7.4	
	2 Moderately disagree	85	20.9	
	3 Moderately agree	172	42.4	
	4 Strongly agree	99	24.4	
	5 In between	7	1.7	
	8 Don't know/refused	13	3.2	
	Total	406	100.0	

HREVDIS2 Seems like blacks, women, homosecuals, other groups want special rights just for themselves	
		Frequency	Percent	
Valid	1 Strongly disagree	75	18.5	
	2 Moderately disagree	119	29.3	
	3 Moderately agree	117	28.8	
	4 Strongly agree	75	18.5	
	5 In between	5	1.2	
	8 Don't know/refused	15	3.7	
	Total	406	100.0	

HFEMININ Society as a whole has become too soft and feminine	
		Frequency	Percent	
Valid	1 Strongly disagree	80	19.7	
	2 Moderately disagree	157	38.7	
	3 Moderately agree	88	21.7	
	4 Strongly agree	47	11.6	
	5 In between	6	1.5	
	8 Don't know/refused	28	6.9	
	Total	406	100.0	

OK, here’s another set of statements we sometimes hear people differing over, please tell me if you strongly disagree, moderately disagree, moderately agree or strongly agree:

MF1 Compassion for those who are suffering is the most crucial virtue	
		Frequency	Percent	
1 Strongly disagree	8	2.0	
2 Moderately disagree	38	9.4	
3 Moderately agree	171	42.1	
4 Strongly agree	179	44.1	
5 In between	6	1.5	
8 Don't know/refused	4	1.0	
Total	406	100.0	

MF2 One of the worst things a person could do is hurt a defenseless animal	
		Frequency	Percent	
Valid	1 Strongly disagree	16	3.9	
	2 Moderately disagree	40	9.9	
	3 Moderately agree	103	25.4	
	4 Strongly agree	240	59.1	
	5 In between	4	1.0	
	8 Don't know/refused	3	.7	
	Total	406	100.0	

MF3 When government makes laws, number one principle should everyone treated fairly	
		Frequency	Percent	
Valid	1 Strongly disagree	9	2.2	
	2 Moderately disagree	23	5.7	
	3 Moderately agree	96	23.6	
	4 Strongly agree	272	67.0	
	5 In between	2	.5	
	8 Don't know/refused	4	1.0	
	Total	406	100.0	

MF4 Justice is the most important requirement for a society	
		Frequency	Percent	
Valid	1 Strongly disagree	8	2.0	
	2 Moderately disagree	32	7.9	
	3 Moderately agree	151	37.2	
	4 Strongly agree	203	50.0	
	5 In between	5	1.2	
	8 Don't know/refused	7	1.7	
	Total	406	100.0	

MF5 I am proud of my countrys history	
		Frequency	Percent	
Valid	1 Strongly disagree	13	3.2	
	2 Moderately disagree	28	6.9	
	3 Moderately agree	135	33.3	
	4 Strongly agree	217	53.4	
	5 In between	7	1.7	
	8 Don't know/refused	6	1.5	
	Total	406	100.0	

MF6 People should be loyal to famility even when they've done something wrong	
		Frequency	Percent	
Valid	1 Strongly disagree	29	7.1	
	2 Moderately disagree	99	24.4	
	3 Moderately agree	151	37.2	
	4 Strongly agree	114	28.1	
	5 In between	8	2.0	
	8 Don't know/refused	5	1.2	
	Total	406	100.0	

MF7 Respect for authority is something all children need to learn	
		Frequency	Percent	
Valid	1 Strongly disagree	4	1.0	
	2 Moderately disagree	11	2.7	
	3 Moderately agree	99	24.4	
	4 Strongly agree	290	71.4	
	8 Don't know/refused	2	.5	
	Total	406	100.0	

MF8 Men and women each have different roles to play in society	
		Frequency	Percent	
Valid	1 Strongly disagree	57	14.0	
	2 Moderately disagree	83	20.4	
	3 Moderately agree	146	36.0	
	4 Strongly agree	106	26.1	
	5 In between	5	1.2	
	8 Don't know/refused	9	2.2	
	Total	406	100.0	

MF9 People should not do things that are disgusting, even if no one is harmed	
		Frequency	Percent	
Valid	1 Strongly disagree	53	13.1	
	2 Moderately disagree	87	21.4	
	3 Moderately agree	107	26.4	
	4 Strongly agree	124	30.5	
	5 In between	17	4.2	
	8 Don't know/refused	18	4.4	
	Total	406	100.0	

MF10 I would call some acts wrong on the grounds that they are unnatural	
		Frequency	Percent	
Valid	1 Strongly disagree	55	13.5	
	2 Moderately disagree	83	20.4	
	3 Moderately agree	122	30.0	
	4 Strongly agree	107	26.4	
	5 In between	19	4.7	
	8 Don't know/refused	20	4.9	
	Total	406	100.0	

D3 Employment Regarding employment, are you [read from list]:	
		Frequency	Percent	
Valid	1 An employee	144	35.5	
	2 Working independently	43	10.6	
	3 Unemployed	22	5.4	
	4 Retired	152	37.4	
	5 Homemaker	23	5.7	
	6 Student / in training	9	2.2	
	7 (vol) Other	13	3.2	
	Total	406	100.0	

D5 Vote Are you currently registered to vote?	
		Frequency	Percent	
Valid	1 Yes	364	89.7	
	2 No	40	9.9	
	8 Refused, don't know, NA	2	.5	
	Total	406	100.0	

D6 How vote Which of the following best describes how you usually vote?	
		Frequency	Valid Percent	
Valid	1 Generally republican	64	17.6	
	2 Generally democrat	112	30.8	
	3 Bit of both	165	45.3	
	4 Independent	14	3.8	
	5 Not on party lines	7	1.9	
	6 Other	1	.3	
	8	1	.3	
	Total	364	100.0	
Missing	System	42	10.3	
Total	406	100.0	

D7 We hear a lot of talk these days about conservatives and liberals.  How would you identify your own political ideology on a scale of 1-7, with 1 bing extremely liberal and 7 being extremely conservative, or haven’t you though much about this?   [prompt from list as  necessary]	
		Frequency	Percent	
Valid	1 Extremely liberal	15	3.7	
	2 liberal	35	8.6	
	3 slightly liberal	54	13.3	
	4 middle	68	16.7	
	5 slightly conservative	83	20.4	
	6 conservative	37	9.1	
	7 Extremely conservative	22	5.4	
	8 Haven't thought about it	83	20.4	
	9	8	2.0	
	Total	405	99.8	
Missing	System	1	.2	
Total	406	100.0	

D8 Income Thinking about all sources, was your household income in 2008 below $40,000; $40-80,000, or above $80,000?	
		Frequency	Percent	
Valid	1 < $40,000	140	34.5	
	2 $40,000-80,000	131	32.3	
	3 > $80,000	103	25.4	
	8 (vol) Refused	32	7.9	
	Total	406	100.0	

D9 Children -  Do you have any children?	
		Frequency	Percent	
Valid	1 Yes	331	81.5	
	2 No	74	18.2	
	8	1	.2	
	Total	406	100.0	

D10 Religious services – Do you attend religious services at least twice per month?	
		Frequency	Percent	
Valid	1 Yes	161	39.7	
	2 No	243	59.9	
	8	2	.5	
	Total	406	100.0	

D11 Environmentalist – Do you consider yourself an environmentalist?	
		Frequency	Percent	
Valid	1 Yes	228	56.2	
	2 No	161	39.7	
	8	17	4.2	
	Total	406	100.0	

R1.    Thank you very much.   One last thing, we may want to follow-up these questions sometime in the future.  If we do, may we contact you again?   Remember, this research is confidential, non-commercial, and we won’t share your personal information with others. 

R2.   May we contact you by E-mail in the future or by phone?

R2a:   E-mail address:
R2b:   Name and best time to call:

End:  Thank you for participating in this research.