Survey #3b: Qualitative Interviews on Consumption with Selected Influentials (n=30)

Interview process similar to format described in #3, but completed with 30 cultural “influentials” or “elites” who typically interact with broad groups of people. These respondents were selected as likely to have conversations with at least 200 citizens per year on social or policy issues. They were chosen to belong to cultural sectors of politics, commerce, religion, and academics and across the ideological spectrum. The intent is to compare responses between the elite class and the Oregon-wide representative samples. Findings suggest a comparable concern and level of agreement regarding consumption as seen in Oregon-wide sampling, but with a higher level of stated concern for climate issues and sensitivity to economic security.

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