Can pro-environmentalists get to zero metric tons? (N = 503)
One would predict that people with strong pro-environmental values would have small carbon footprints (defined here as 2-5 or less metric tons per year), but do they actually walk the talk? PolicyInteractive decided to assess the carbon footprints of people with strong pro-environmental values to see how they compare to the carbon footprints of the general public.
Using car travel, air travel, and square footage of home as a proxy for carbon footprint, results showed carbon footprints to be a bit smaller for the pro-environmental sample than for the general public sample, but few pro-environmental participants were even close to having what can be considered a small, sustainable annual carbon footprint.
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