The results of our first survey were suggestive. This survey was Oregon-wide n=402, completed in April ’08. The results examined Oregon results relative to national research, affirmed the challenge for ‘climate policy’ public support, and discovered a surprising finding view on about how the public views consumption. Among other interesting findings, this survey shows Oregonians view climate change less threateningly than the nation as a whole and that over 87% of respondents agree “our country would be better off if we all consumed less.” This survey used a select set of values indicators to obtain richer social characterizations than possible with traditional demographic segments like age, gender, and voter preferences. Demographics showed accurate representation to statewide population for citizens 18 and older, gender, and geographic representation.
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